The University of Kent, Canterbury, Kent, CT2 7NZ, T +44 (0)1227 764000
Business Administration BBA (Hons)
This is a full-time single honours programme within the Business Administration subject area.
- Subject area: Business Administration
- Award: BBA (Hons)
- Code: N222
- Location: Canterbury
- Honours: Single
- Mode of study: Full-time
- Duration: 3 years
- Start: 2013
- Year in industry: No
- Year abroad: No
- Institution(s): University of Kent
Management and business are in the top ten subjects for degree course choices as they combine excellent academic training with good career prospects. The Bachelor of Business Administration (BBA) degree gives you the academic foundation you need for a career in business or management.
The programme equips you with the fundamental skills and knowledge essential for managing the key areas of organisations: accounting, human resource management, quantitative methods, marketing, strategy and operations management. In addition, it gives you the choice of following specialist options, such as entrepreneurship and diversity, or spending a year working in industry.
Kent Business School students and staff come from a great variety of backgrounds and nationalities, which leads to a multicultural learning environment with a supportive and flexible approach to teaching.
Stage 1Core modules
- Business Skills
- Computing for Business and Accounting
- Financial Accounting, Reporting and Analysis
- The Global Business Environment
- Introduction to Statistics for Business
- Introduction to Management
- Introduction to Marketing
- Microeconomics for Business
Stage 2Core modules
- Accounting for Management Control and Decision-Making
- Managing Human Resources in Contemporary Organisations
- Managing People
- Marketing Strategy
- Operations Management
- Strategy Analysis and Tools
Stage 3Core modules
- Contemporary Management Challenges
- Corporate and Business Strategy
- Service Management
- Strategic Human Resource Management
You take 30 credits of options in Stage 2 and 60 credits of options in Stage 3.
- Business/Management Project
- Business-to-Business Marketing
- Corporate Social Responsibility and Environmental Management
- Diversity in Organisations
- E-Commerce and Business
- Employment Relations
- International Employment Relations and Human Resource Management
- International Marketing
- Law of the Workplace
- Marketing Communications
- Marketing Research
- New Enterprise Start-up
- Psychology of the Workplace
- Simulation Modelling
- Spreadsheet Modelling for Operational Research
- Techniques and Methods in Management Science
You can take up to 30 credits drawn from modules offered by the Faculty of Social Sciences, or in applied computing or European languages.
Teaching and assessment
In a typical week, you spend six to eight hours in lectures, and four or five hours in classes, group discussion and seminars. Modules also involve individual study and sessions in the computer laboratories. In your final year, you take at least one project module, including the possibility of a 30-credit business/management project on a topic of your choice. Modules are assessed by a combination of coursework and exams.
Kent Business School equips you with the skills you need to build a successful career. Through your studies, you acquire communication skills, the ability to work in a team and independently, and the ability to express your opinions persuasively and with passion. Through modules on entrepreneurship such as our New Enterprise Start-up module, we give you the confidence and the expertise you need to start your own business and, through our varied contacts in the business world, we give you the opportunity to gain valuable work experience as part of your degree.
Our BBA graduates work in a variety of careers in management, business analytics, marketing, website management, recruitment and business development for companies such as Hays Consulting, Juniper Networks, Hewlett-Packard, IBM or Microsoft.
For more information on the services Kent provides to improve your employment prospects, visit www.kent.ac.uk/employability
Passing the Kent IFP with an overall average of 60%, including passing all components with no resits, guarantees you entry onto the first year of this degree programme.
ABB at A level, IB Diploma 33 points inc 4 in Mathematics or IB Diploma with 16 points at Higher inc 4 in Mathematics.
GCSE Mathematics grade C.
T: +44 (0)1227 827272
Key Information Sets
The Key Information Set (KIS) data (right) is compiled by UNISTATS and draws from a variety of sources which includes the National Student Survey and the Higher Education Statistical Agency. The data for assessment and contact hours is compiled from the most populous modules (to the total of 120 credits for an academic session) for this particular degree programme. Depending on module selection, there may be some variation between the KIS data and an individual's experience. For further information on how the KIS data is compiled please see the UNISTATS website.
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