The Master's in Management (Marketing) pathway gives you further insight into the different activities associated with marketing, such as meeting the needs of consumers through market research, product design and different communication strategies.

This pathway has a higher level of Chartered Institute of Marketing (CIM) accreditation for those interested in pursuing their career in marketing. The programme pathway has been approved and accredited by the Institute to provide direct entry onto their Professional Postgraduate Diploma in Marketing.

Course content

Stage 1

Core modules: As for Management (General) programme.

Compulsory modules: Marketing in an International Perspective; Marketing; Marketing Communications.

Electives – three from the core Management electives list in the Management (General) programme (left) or from these additional electives: Management of Operations; Managing the Multinational Enterprise.

Stage 2

Upon successfully completing Stage 1, you take the Personal and Management Skills Development module, the Research Methods module and produce two reports: The Management Skills Report and the Business Report.

Assessment

Assessment is by examination and coursework.

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Graduate Admissions
Kent Business School,
University of Kent,
Canterbury, Kent CT2 7PE, UK
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E: kbsadmissions@kent.ac.uk
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Before applying, please read our ‘How to apply’ section.

You can then go straight to the online application form by clicking the programme below:

• MSc

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