This module is not currently running in 2021 to 2022.
The aims of the module are:
• To review critically current theories and frameworks of strategic management.
• To apply these approaches to a variety of organisations, industry contexts and markets.
• To examine the relevance of strategic management thinking to practitioners.
The module content will include:
Part One: Core Theory
• Defining strategy
• Strategy process and strategic objectives
• Determinants of strategy – external and internal environment
• Business level strategy
• Corporate level strategy
Part Two: Global level strategies
• Defining global strategy
• Determinants of global level strategy – external and internal environment
Part Three: Strategy Implementation and Development
• Organizing
• Strategic control and leadership
Examination (60%) and coursework (40%) comprising a group report.
Ireland, R D, Hoskisson, R E and Hitt M (2009) The Management of Strategy, South-Western, 8th edition, Cengage Learning.
Witcher, B. J. & Chau, V. S. (2010) Strategic Management - Principles and Practices, South-Western, Cengage Learning.
Johnson, G., Scholes, K., & Whittington, R. (2008) Exploring Corporate Strategy (8th Edition). London: FT Prentice Hall
Grant, R. (2010). Contemporary Strategy Analysis (7th Edition). Oxford: Blackwell Publishing
Mintzberg, H., Lampel, J., Quinn, J. B. and S. Ghoshal (2003) The Strategy Process, (4th edition), Prentice Hall Publishing.
Barney, J.B. (2007) Gaining and Sustaining Competitive Advantage, 3rd Edition, Pearson Prentice Hall, ISBN 0131470949
Bowman, C. and Asch, D. (1996) Managing Strategy, Macmillan, ISBN 0333608887
See the library reading list for this module (Canterbury)
On completion of this module students will be able to:
• Outline and critique the major perspectives on the conduct of strategy.
• Explain and use the most common tools of strategic analysis.
• Demonstrate an understanding of, and ability to assess the complexities of strategic decision making.
• Appreciate the nuances of the effect of organisational context on strategy development and implementation.
• Gain an understanding of the specific characteristics of global strategies.
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