Introduction to Strategic Management - BUSN9089

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Module delivery information

This module is not currently running in 2021 to 2022.

Overview

A synopsis of the curriculum

* Defining strategic management

* Process and content of strategic management

* Organizational goals, CSR and sustainability

* Determinants of strategy: external and internal environment

* Levels of strategy

* Functional areas and the link between business strategy and functional strategy

* Strategy implementation: Organisational structures and process

Details

Contact hours

Lectures & Seminars 36

Independent Study 54

Total hours 90

Method of assessment

There will be one presentation at the end of the week to assess the learning outcomes on a pass/fail basis.

Indicative reading

* Barney, J. Hesterly, W. (2014), Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition 5th Edition

* Ireland, R D, Hoskisson, R E and Hitt, M , The Management of Strategy, Cengage Learning, 10th international edition

* Gamble, J.E., Thompson, Jr. A. A., and Peteraf, M, A., (2012) Essentials of Strategic Management, The Quest for Competitive Advantage, McGraw-Hill International

* Wetherly, P and Otter, D (2011), The Business Environment: Themes and Issues (2nd Ed) Oxford University Press.

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes. On successfully completing the module students will be able to:

1 Demonstrate an appreciation of areas which are fundamental to the development of successful strategy

2 Outline and critique the major perspectives on the conduct of strategy

3 Explain and use the most common tools of strategic analysis

4 Demonstrate an understanding of, and ability to assess the complexities of strategic decision making

5 Understand functional areas and appreciate the role of functional areas in both the formulation and the implementation of a firm's vision, mission and strategy

6 Integrate strategic thinking into the holistic management of an organisation


The intended generic learning outcomes. On successfully completing the module students will be able to:
1 Ability to work in groups and teams

2 Problem solving and decision taking skills

3 Research skills in the business and management area

4 Critical thinking skills

5 Ability to learn through reflection on practice and experience

6 Ability to work with complex material

7 Ability to analyse problems and identify appropriate solutions

8 Ability to work and study independently and utilise resources effectively

9 Communication and report writing skills

10 Ability to scan and organise data, abstract meaning from information and share knowledge with others

Notes

  1. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  2. The named convenor is the convenor for the current academic session.
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