This module is not currently running in 2021 to 2022.
Innovation Management (e.g. innovation typologies / degrees of innovation, models of innovation and innovation management); Innovation Systems (e.g. people, leadership and organisation structures for innovation); Innovation Performance (e.g. determining how innovative an organization is); New Product Development (e.g. how to define and quickly implement concepts for new products, services and process).
100% coursework comprising 2 components : a group presentation (30%) and an individual written report (3,000 words) (70%).
Trott, P. 2008. Innovation Management and New Product Development, 4th Edition, London: Financial Times Prentice Hall (ISBN-13: 9780273713159).
Tidd, J. and Bessant, J. 2009. Managing Innovation: Integrating Technological, Market and Organizational Change, 4th Edition. London: John Wiley & Sons Ltd (ISBN: 9780470998106)
Supplementary text
Cagan, J. and Vogel, C.V. 2001. Creating Breakthrough Products. London: Financial Times Prentice Hall. (ISBN-13: 9780139696947)
See the library reading list for this module (Canterbury)
Demonstrate knowledge and understating of the nature of innovation and be able to identify the relevance and potential for innovation in value-creating, consumer-driven businesses.
Understand and execute the crucial tasks in New Product Development from idea generation to commercialisation.
Understand the firm-internal perspective and context of innovation, including the formulation of and decision for innovation strategies, organizational structures and designs for innovation, creativity and performance within innovation teams, cooperation between R&D and marketing in the new product development process, champions and promoters of innovation, the management of radical innovation and the measurement of innovation performance.
Apply appropriate (qualitative and quantitative) data analysis techniques to critically evaluate business’ innovation performance and generate ideas for improving innovation performance.
Demonstrate critical awareness of the key tools and techniques for mapping innovation, where to find information on leading edge approaches and have the ability to critically evaluate, select and systematically apply these in actual business situations.
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