This module extends students' knowledge and understanding of strategic management and strategic issues. It introduces a range of contemporary issues associated with the formulation and implementation of corporate and business strategies with an emphasis on identifying and implementing strategic change within the organisation, building dynamic capabilities and developing coherent strategies. Issues might include strategies in the face of uncertainty, global strategies, knowledge-based strategies, strategies where profit is of secondary (or no) importance.
Private Study: 128
Contact Hours: 22
Total: 150
Main assessment methods:
Individual Report 1 (1250 words) (20%)
Group Poster (20%)
Individual Report 2 (2000 words) (60%)
Reassessment method:
100% coursework.
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- understand the implications of different organisational and environmental contexts for the successful implementation of business and corporate strategy
- use an extended range of tools and frameworks to conduct a full strategic analysis of a real-life organisation/business, thereby linking theory to practice
- critically examine the effects of complexity and uncertainty on strategy formation / implementation
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- plan and work to a schedule and deliver output in a timely fashion
- select, organise and synthesise complex information from a variety of sources, including company data
- draw on concepts, theories and frameworks from a range of contexts to analyse situations, identify problems and formulate solutions
- communicate effectively to a variety of audiences and/or using a variety of methods.
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