This module facilitates the development of an entrepreneurial mind-set, and equips students with necessary cutting-edge knowledge and skills vital for generating value in a knowledge based economy. The curriculum will include the following areas of study:
• Broader application of entrepreneurship
• Co-creation as a new form of generating value in an innovation ecosystem.
• Managing innovation entrepreneurially
• Entrepreneurial opportunity
• Entrepreneurial Motivation
• Entrepreneurial Marketing
• Entrepreneurial Finance – Finance fuels entrepreneurship.
Total contact hours: 22
Private study hours: 128
Total study hours: 150
Main assessment methods:
Group Presentation (20%)
Online MCQ Test (20%)
Examination, 2 hours (60%)
Reassessment method:
100% exam
Aal, K., L. Di Pietro, B. Edvardsson, M. F. Renzi, and R. Guglielmetti Mugion. (2016). Innovation in service ecosystems: an empirical study of the integration of values, brands, service systems and experience rooms. Journal of Service Management 27(4):619–651.
Nätti, S., S. Pekkarinen, A. Hartikka, and T. Holappa. (2014). The intermediator role in value co-creation within a triadic business service relationship. Industrial Marketing Management 43(6):977–984.
Parhankangas, A., and M. Ehrlich. (2014). How entrepreneurs seduce business angels: An impression management approach. Journal of Business Venturing 29(4):543–564.
Perks, H., Gruber, T. & Edvardsson, B. (2012). Co-creation in radical service innovation: A systematic analysis of microlevel processes. Journal of Product Innovation Management, 29(6), 935–951.
Ramaswamy, V., and F. Gouillart. (2010). Building the co-creative enterprise. Harvard Business Review 88(10):100–109.
Sarasvathy, S.D. et al. (2010). Three Views of Entrepreneurial Opportunity. In Handbook of Entrepreneurship Research. An Interdisciplinary Survey and Introduction. pp. 77–96.
Shane, S. and Venkataraman, S., (2000). The Promise of Entrepreneurship as a Field of Research. The Academy of Management Review 25, (1), 217 - 226
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- demonstrate a systematic understanding of the pathways for becoming an entrepreneur in a wide array of settings including large organisation, start-ups, universities, government, intermediaries and society;
- critically evaluate – by making use of scholarly reviews and primary sources – the processes and organisational forms involved in co-creating value to solve complex challenges in collaboration with different types of entrepreneurs;
- deploy accurately established knowledge and techniques of analysis and enquiry to manage innovation entrepreneurially in a knowledge based economy;
- develop an entrepreneurial mind-set by understanding and applying key debates in the areas of entrepreneurial opportunity, motivation, marketing and finance.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- work in interdisciplinary areas relating theories from different subjects;
- self-manage their learning;
- communicate effectively to a variety of audiences and/or using a variety of methods
- work with others efficiently and effectively;
- apply numeracy and IT skills appropriately.
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