About the University of Kent

Careers and Employability Service Web Site

 

The University of Kent Careers Web Site comprises about one thousand web pages. It is designed to be fun and informal with many cartoons and animations and much interactive content. It is the most visited site in the university, with over 40 percent of total university visitors visiting the careers pages. All content is provided by experienced university careers advisers.

Eleven of the top twenty five most visited university web pages are careers pages including our employability skills pages, example CVs and aptitude tests and in total they get over 21 million page views a year (see table). Many pages have high Google rankings even though we don’t publicise the site outside the university in any way.

The site gets well over three million international visitors a year including a third of a million from India, one of our main target markets. This is more than the rest of the university sites combined see table).

These visitors raise the university’s profile and improve the university’s search engine rankings, and the pages attract many students to consider studying here, especially in subjects such as law and forensic science.

The amount of visitors also improves the university’s rankings in the 4icu.org University Web Ranking and other rankings. In 2011 Kent is ranked 22nd in the UK. For the first time Kent also appears in the top 100 European Universities listing – ranked 93rd.

We support all graduates of the university for up to three years after graduation, sending them a weekly vacancy list with job hunting tips every Monday and the web site is a crucial part of this support for Kent graduates, especially if they live abroad. The pages are a valuable resource for alumni and staff of the university, especially in the present tough times.

Academic and Careers Service Comments

Employer Comments

Student and Graduate Comments

Comments about the Careers and Employability Service

11 of top 25 pages most visited pages on the University Web Site were careers pages in February 2011 (Source: SitesStat)

Page Rank Page Number of Visitors 
10-02-2011 until 16-02-2011
Percentage of total visitors
to University Site
3 careers.cv.cvexamples 42,643 3.04%
7 careers.psychotests   23,626 1.69%
8 careers.cv 21,860 1.56%
11 careers.tests.mathstest 18,090 1.29%
13 careers.cv.goodbadcv 15,442 1.10%
14 careers.cv.coveringletters 13,682 0.98%
17 careers.cv.cvprofiles 9,819 0.70%
18 careers.compet.skillquest 8,687 0.62%
19 careers.interviews.ivquest 8,531 0.61%
21 careers.tests.mathstest2 8,443 0.60%
24 careers.tests.verbaltest 7,354 0.52%


No. of visitors by country to Careers Web Site 17th Jan - 16th Feb 2011
Source: Google Analytics.

1.     United Kingdom    501,280     
2.     United States    45,968     
3.     India    29,361    
4.     Canada    13,167   
5.     Australia    12,687     
6.     Ireland    10,487   
7.     Germany    9,756    
8.     Philippines    8,146  
9.     South Africa    6,957     
10.     France    6,697    
11.     Spain    4,999     
12.     Pakistan    4,730     
13.     United Arab Emirates    4,598     
14.     Malaysia    4,403    
15.     Singapore    4,235     
16.     Netherlands    4,143     
17.     (not set)    4,120     
18.     New Zealand  4,077     
19.     Hong Kong    3,908  
20.     Russia    3,780     
21.     Italy    3,589    
22.     Nigeria    3,529    
23.     Poland    3,103   
24.     Kenya    2,732     
25.     Saudi Arabia  2,728
26.     Egypt    2,721     
27.     Belgium    2,709     
28.     Romania    2,678   
29.     Sweden    2,519    
30.     Switzerland    2,493     
31.     Greece    2,470     
32.     Ukraine    2,102     
33.     Indonesia    2,032   
34.     Thailand    1,882  
35.     Finland    1,856     
36.     Turkey    1,742    
37.     Ghana    1,721     
38.     China    1,690    
39.     Sri Lanka    1,457     
40.     Uganda    1,385   
41.     Bulgaria    1,353    
42.     Portugal    1,331    
43.     Mexico    1,330    
44.     Serbia    1,308     
45.     Jordan    1,264   
46.     Denmark    1,256    
47.     Czech Republic    1,245     
48.     Bangladesh    1,235     
49.     Austria     1,206     
50.     Japan    1,152