ENTREPRENEURIAL BEHAVIOUR AMONGST GENERAL PRACTITIONERS : SUMMARY OF FINDINGS




An assessment of the extent to which the NHS reforms (post-1990) have influenced GPs' beliefs about their role and the impact of such beliefs on behaviour.

For more details contact:

Mr. David Whynes or Professor Christine Ennew, University of Nottingham, University Park, Nottingham, NG7 7RD; Tel. +115 951 5151; Fax. +115 951 4159.

Key Points from the Research

The introduction of quasi markets into the public sector suggests that the concept of entrepreneurship may have an increasing role to play. In a sense, the premise underlying the current study is that if markets require entrepreneurs in order to function effectively, then there will be a strong case for suggesting that quasi-markets require quasi-entrepreneurs.

This project takes as its focus the nature of public sector entrepreneurship which is examined in the context of the new arrangements for the provision of primary care in the U.K. In this sector, the quasi market has been created primarily through the introduction of fundholding, although significant opportunities for innovation were created through the new GP contract. Fundholding presents general practitioners (GPs) with a budget which is controlled and allocated by them for the provision of various types of primary care and the purchase of a range of forms of secondary care. In principle, the scheme gives GPs responsibility for determining the allocation of resources in relation to the type, quantity and quality of care provided. Accordingly, it can be argued that the fundholding reforms create the opportunity for and requires entrepreneurial activity on the part of the general practitioners.

Interviews (with 100 GPs in total) showed considerable variation in the motivation for adopting fundholding and subsequent behaviour. The motives for adopting fundholding appear to fall into two broad (and occasionally overlapping) categories: the positive motives which emphasised the opportunities offered by fundholding and the negative motives which are typical of the reluctant participant. Positive motives included factors such as the desire to improve patient care, reduce the length of waiting lists, innovate and enhance patient choice. Negative motives included factors such as FHSA pressure, concern about a deterioration in the quality of care received, pressure from neighbouring practices and a general feeling that there was little long term alternative to fundholding.

Clearly, motivation is only one aspect of entrepreneurship; behaviour is equally important and the patterns of response suggested that three broad types of entrepreneurial behaviour were in evidence - the reduction of x-inefficiency, price-quality arbitrage and innovation. In very general terms, the first is concerned with behaviour which focuses on increasing efficiency, the second with exploiting new market opportunities and improving value for money and the third with genuine innovations. Evidence of the first type of behaviour was widespread, but indicators of genuine innovations were more limited.

To explore these initial findings further, a large scale survey of attitudes and behaviour was undertaken. Over 2000 questionnaires were distributed to GPs throughout the country. With around 800 responses, the database represents one of the most comprehensive survey of GPs that has been undertaken in Britain, particularly so because it covers both fundholders and non-fundholders.

Although the survey relates specifically to GPs, the findings have broader relevance in that they provide insights into the impact of quasi-markets and economic incentives on the behaviour of agents in the public sector. The analysis of the survey findings highlights the imperfect nature of the relationship between motives, incentives, beliefs and behaviour. The introduction of fundholding represented a fundamental change in the structure of primary care provision. However, these structural changes do not automatically produce changes in behaviour (introducing a market does not make everyone behave in a market oriented way) and their impact of beliefs is probably even weaker. Thus while some GPs have embraced the opportunities created by the restructuring of health to become more innovative and entrepreneurial, many have not. Furthermore, not all of those who are innovative and entrepreneurial are fundholders.

Data were collected for a series of attitudinal characteristics which were designed to reflect aspects and dimensions of entrepreneurial activity and for a set of behavioural indicators of innovation and enterprise. The basic characteristics of the respondents were as follows:

Based on the attitudinal statements, we were able to identify distinct clusters of GPs:

True Entrepreneurs

They are most positive about the opportunities for innovation and change and recognise few constraints on their activity; they enjoy their work and they have few doubts about their expertise. However, they do perceive that their role has changed. This group consisted of 72 per cent fundholders and 28 per cent non-fundholders.

The Disenchanted

They have a distinctly negative perspective of the reforms and feel that their activities are significantly constrained; they are concerned about their ability to manage and perceived a substantial change in the nature of their work. This group consisted of 36 per cent fundholders and 64 per cent non-fundholders.

The Traditionalists

They are relatively positive about the opportunities within the NHS and do not perceive any substantial constraint on their activities. They are not unduly concerned about their abilities to manage and do not perceive a substantive change in their role. This group was described as the traditionalists and following further analysis was subdivided into small (39 per cent fundholders, 61 per cent non-fundholders) and large (38 per cent fundholders and 62 per cent non-fundholders) sub-groups.

The different groups of GP were then examined across a series of behaviours which were thought to be indicative of enterprise and innovation. These included various new services which might be introduced (such as physiotherapy, complementary medicine, etc.) as well as cost saving activities (such as computerisation, the use of nurse practitioners) and finally as an indication of the degree to which they were customer-aware, whether or not patient satisfaction surveys were undertaken.

Evidence on the extent of innovative activity by the different groups is provided in the following tables, which indicate the percentages of each practice undertaking each type of activity.


Activities undertaken True EntDisLg Trad Sm Trad
Training Practice
44
16
37
27
Prescribing formulary
58
38
40
42
Patient satisfaction survey
56
38
49
46
Employ nurse practitioner
48
54
48
49
Owns premises
78
70
76
71

Activities undertakenTrue Ent DisLg TradSm Trad
Medical records
92
79
82
82
Repeat prescribing
93
90
94
89
Patient appointments
45
30
43
35
Financial management
75
36
58
50
Hospital referrals
72
53
58
55
Medical audit
88
66
83
79

Activities undertakenTrue Ent DisLg TradSm Trad
Speech therapy
59
50
56
55
Counselling
78
67
76
67
Dietetic advice
82
78
77
77
Chiropody
69
63
65
64
Physiotherapy
83
68
75
68
Consultant-led clinics
38
27
30
24
Minor surgery
95
87
97
90
Complementary medicine
23
19
21
23


True Ent = True Entrepreneurs; Dis = Disenchanted; Lg Trad = Large Traditionalists; Sm Trad = Small Traditionalists.

The true entrepreneurs were clearly the most innovative; they had typically introduced a much larger range of new services, they made more use of computers and were more likely to operate as a training practice, undertake patient satisfaction surveys and own their own premises. Although a large proportion of the true entrepreneurs were fundholders, nearly 30 per cent were non-fundholders. This strongly suggests that innovative and entrepreneurial activity, although more prevalent among fundholders, is not restricted to that group. Similarly, although the disenchanted group is dominated by non-fundholders, a surprisingly large proportion (35 per cent) of the group is fundholders.

Thus, and perhaps the key finding from this research, our findings suggest that innovation in a quasi market is only partially determined by economic incentives. While there is evidence that beliefs and attitudes about the nature of health care are reflected (via the clusters) in behaviour, it is equally apparent that this relationship is not strong. Furthermore, while there is evidence of fundholding being associated with increased levels of innovative activity, it is important to note that not all fundholders are innovators and not all innovators are fundholders.